Increase Follower Engagement on Social Media
Let's face it, we all want more followers. It doesn't matter if you're a social media manager, a business owner, or use social media for personal reasons. We all want to see that number grow.
We live in a world where everyone and their dog (literally) is on social media and on several platforms at that. So you need to stand out and give people a reason to follow you. If they don't look forward to your content, chances are they'll move on to someone else.
Keep in mind, we live in a time where digital and social media marketing is beginning to surpassing traditional advertising! So, get to it!
Here a few ways you can increase your follower engagement and boost those numbers.
Follow a Narrative. This one is pretty similar to building your brand identity (previous post)
but it is so important to success on social media. Not everyone has a company and a mission statement. If you do, this one is fairly easy. If you don't, it might be worth pretending that you are your own business and figuring the same things a business would figure out during its inception. target market, mission statement, logo, etc.
Since my primary focus is photography, it is most appropriate that I choose to build my personal social media pages around photography. I will also choose to focus on Instagram because, well, it's image-based! It certainly doesn't have to be photography though. Everyone is interested in something or has some sort of story to tell. Spend some time thinking about that.
It's a piece of cake to switch back and forth from one account to another on Instagram. So, consider having multiple accounts if you're someone who just can't fight the urge to post for the sake of posting.
It is imperative that you make your content as engaging as possible. Take your viewers on a journey that they not only feel a part of, but they look forward to it.
This is a great opportunity to build your narrative around social trends. Environmental, politics, fitness, women's movement, traveling, nutrition (keto, vegan, etc.). There is always something!
Remember, emotion is key!
Be Social. It isn't called a social network for anything. People want to be engaged with, it's human nature. So, engage!
I've noticed an obsession with social media schedulers like Hootsuite in recent years. It seems like everything has to be scheduled. And in some ways, that is a good thing. You do want to take advantage of posting when your pages are receiving the most traffic. Oftentimes those peak times are the post-work hours. Sometimes you can find yourself in that group. So, being able to schedule posts at 10:30 am to be posted at 7:00 pm is extremely convenient.
However, a lot of people stop there.
While some scheduling platforms are better than others, it can be very easy to get stuck on the scheduler and forget to interact with your followers or potential followers. But be careful, don't make it about you. Just like face-to-face interaction, that's annoying. Don't be that guy (or girl).
Don't forget to put a face to your profile if it's possible. People like to feel like they know who they are interacting with and want to build a relationship with an actual person, not a logo. (It's perfectly fine to use a logo for a profile photo, but find ways to add your own image into the mix. Stories are a great place to do this!)
Hashtags. This one should be a no brainer but it is so important. One of the great things about Instagram is the ease of browsing by hashtags. Spend some time researching hashtags and compiling a list in Google Docs. I like Google Docs but you can access it anywhere from any device and you can edit it. You want to find relevant hashtags to your narrative and that have a decent following. You can also do a Google search on "Popular hashtags for Xyz." That's not a bad place to start.
Share Others Content. This is an incredible way to increase engagement. In my own experiences, nothing triggers a positive response better and to a higher degree than having content shared on another profile, particularly one with a high follower account (don't worry, that takes time).
Unless you have decided to make a profile dedicated to the sharing of others content (this is also one tactic to gain a large following) like New Mexico True, consider keeping your sharing others content to your stories to avoid confusing people.
I hope this helped! As always, if you have any specific questions that didn't get answered, please feel free to reach out me to and I'll do my best to help! (See what I did there? That's also a great way to increase engagement)!